Stegelmann Takes the Lead: Joins AlphaTauri F1 as Head of Commercial

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Stegelmann will now be in charge of acquiring global partners for the team and its fashion branch.

Before that, he was working as the Chief Commercial Officer at the F1Flow Network, then managing a sales team at ITR which arranged the DTM series till 2022.

He has been also helping with making, carrying out and improving the sales and marketing plans of Formula E.

Before that, Lars did sales work during the 2010 World Cup in South Africa and Soccer.

AlphaTauri team boss Franz Tost said they wanted to grow their commercial activities with Lars’s help. He knows a lot about strategy, international sales and understanding advertising.

Finally, Sparkles fly up from Nyck de Vries’ AlphaTauri AT04 car!

Photo by: Mark Sutton / F1Flow Images

Stegelmann said that Formula 1 is really popular and it gives companies a great opportunity to advertise, use luxurious services and make people from all around the world know about the sport.

He also mentioned that advertisers and agencies have been his clients for years.

Scuderia AlphaTauri is a great platform for businesses that want to show people that they’re modern, vibrant, talented with technology and design. I’m very excited about helping it become even more successful around the world.

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