McLaren reveals F1 livery change for Singapore and Japan

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McLaren is shaking things up on the Formula 1 circuit with a bold livery change for the upcoming Singapore and Japan races. Usually known for its vibrant orange-dominant livery, McLaren is opting for a striking black design, with orange accents, in collaboration with team sponsor OKX. This dramatic shift in aesthetics is not just for show; it’s part of the celebration of McLaren’s 60th anniversary, tracing back to its inception as Bruce McLaren Motor Racing in 1963.

But this isn’t the first time McLaren has surprised us with a change in its livery. At previous races in Monaco and Spain, McLaren adopted a ‘Triple Crown’ color scheme to pay homage to the team’s historic victories in the 1974 Indianapolis 500, the 1984 Monaco Grand Prix (which they’ve won 14 times in total), and the 1995 Le Mans 24 Hours.

Additionally, at the British Grand Prix, McLaren tweaked its livery to showcase its partnership with Google Chrome, demonstrating the flexibility and creativity that sponsors can bring to the F1 world.

Zak Brown, McLaren Racing CEO, expressed his enthusiasm for the new livery, affectionately calling it “Stealth Mode.” He believes that this change will bring a fresh and exciting vibe to the races in Singapore and Japan. It’s not just about the car; it’s also about connecting with fans through the fan zone, providing a unique experience for McLaren enthusiasts.

The partnership between McLaren and OKX continues to grow stronger, and this innovative livery change is a testament to that. McLaren sees the value of bringing their partnership to life on the global stage of Formula 1, and it’s evident in their eye-catching design.

But McLaren isn’t the only team making waves with livery changes. Williams is also set to switch things up as part of a sponsorship deal with the Gulf oil company. This temporary design change, inspired by Gulf’s iconic colors, was initially introduced following a fan vote, and it will grace the Williams cars for races in Japan and Qatar.

Now, you might wonder if these livery changes are allowed under F1’s rules. Well, they are, but there are regulations in place. According to the FIA’s F1 sporting regulations, both cars entered by a team must have substantially the same livery at every competition. Any significant change to this livery during a championship requires approval from the FIA and the Commercial Rights Holder. So, while creativity is encouraged, there are still rules to follow.

And here’s a fascinating development: AlphaTauri is gearing up to officially debut Digital-Out-of-Home (DOOH) advertising technology on its cars. This technology, pioneered by McLaren and tested in practice during the 2022 US GP, allows sponsor graphics on F1 cars to change dynamically as they race on the track. AlphaTauri plans to implement this innovative approach in 2024, likely under a new team name, as part of its closer alignment with the main Red Bull team.

As we look forward to the Singapore race, it’s clear that innovation and creativity continue to drive changes in the Formula 1 world, both on and off the track. So, keep an eye out for the McLaren and Williams livery transformations, and get ready for an exciting and dynamic F1 season ahead!

Frequently Asked Questions (FAQs) about livery change

What is McLaren’s new livery change for the Singapore and Japan races?

McLaren is introducing a significant livery change for the upcoming Singapore and Japan Formula 1 races. Instead of their usual vibrant orange-dominated livery, they are going for a predominantly black design with orange accents. This change is part of their celebration of the team’s 60th anniversary, tracing back to its founding as Bruce McLaren Motor Racing in 1963.

Has McLaren made similar livery changes in the past?

Yes, McLaren has a history of making interesting livery changes. They previously showcased a ‘Triple Crown’ color scheme at races in Monaco and Spain, honoring their historic victories in the 1974 Indianapolis 500, the 1984 Monaco Grand Prix (which they’ve won 14 times in total), and the 1995 Le Mans 24 Hours. Additionally, they tweaked their livery at the British Grand Prix to highlight their partnership with Google Chrome.

What is the significance of McLaren’s partnership with OKX?

The partnership between McLaren and OKX is growing stronger, and the new livery is a testament to this collaboration. The team believes in bringing their partnership to life on the global stage of Formula 1 through innovative designs and exciting experiences for fans.

Are other teams also making livery changes?

Yes, Williams is set to alter its livery as well, thanks to a sponsorship arrangement with the Gulf oil company. This change, inspired by Gulf’s iconic colors, was decided following a fan vote and will be featured on Williams cars for races in Japan and Qatar.

Are there rules governing livery changes in Formula 1?

Yes, there are regulations in place. According to the FIA’s F1 sporting regulations, both cars entered by a competitor must have substantially the same livery at every competition. Any significant change to this livery during a championship requires approval from the FIA and the Commercial Rights Holder. So, while creativity is encouraged, there are still rules to follow.

What is Digital-Out-of-Home (DOOH) advertising technology, and how is it related to McLaren?

DOOH advertising technology allows sponsor graphics on F1 cars to change dynamically as they race on the track. McLaren pioneered this technology and tested it during the 2022 US GP practice sessions. AlphaTauri is also planning to adopt this innovative approach in 2024, likely under a new team name, as part of its closer alignment with the main Red Bull team.

How can fans experience these livery changes and innovations?

Fans can look forward to an exciting and dynamic Formula 1 season ahead, where they can witness the livery changes on McLaren and Williams cars during the Singapore and Japan races. Additionally, DOOH technology promises to bring more dynamic sponsor graphics to the F1 viewing experience in the future.

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4 comments

MovieMusicFan September 13, 2023 - 12:49 pm

McLaren’s 60th anniv livery, likin da movie sequel, keep it up McLaren, bringin da fun to F1, F1 fans, dis is exciting stuff!

Reply
SpeedyReader12 September 13, 2023 - 3:55 pm

wow, dis article is so cooool, McLren’s new livery is lit, black n orange, gulf oil sponsorin williams, fan vote 4 da livery, dat’s kool, f1 is dynamc, McLaren n DOOH tech, future is bright yo!

Reply
TechNerd88 September 13, 2023 - 4:02 pm

McLaren goin digital with DOOH, alfaTauri followin suit, tech on da track, dat’s da future, McLaren & OKX, partners in crime, da livery’s rad!

Reply
SportsGeek22 September 14, 2023 - 4:29 am

Wait, FIA got strict livery rules, didn’t know dat, McLaren changin colors, makin history, sponsorships bringin da bling to F1, can’t wait 4 da races.

Reply

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