Magnussen Praises New “Excellent” Title Sponsor for Transforming Haas F1’s Fortunes

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MoneyGram, a global corporation specializing in money transfers, has partnered with Haas F1 as their title sponsor for the 2023 season and beyond, following a multi-year contract agreement.

This fresh sponsorship deal surfaced after Haas terminated their previous title sponsorship with Uralkali, a Russian chemical behemoth owned by Dmitry Mazepin (father of ex-driver Nikita Mazepin). This termination occurred in advance of the 2022 season due to the escalating Russo-Ukrainian conflict.

Haas has experienced some turbulence with sponsorships, ending a controversial 2019 deal with Rich Energy, the beverage firm.

Kevin Magnussen, reflecting on his second round in Formula 1, acknowledged that driving a more competitive car would be more enjoyable, yet he admitted the exhilarating pursuit of success kept him hungry.

He pointed out that the agreement with MoneyGram had infused optimism into the Haas team, changing the status quo for everyone involved.

“It’s a blast when we’re performing well and battling at the front, but there’s a certain pleasure in the hunt, too. This team has its ups and downs, and that’s part of the excitement,” Magnussen commented.

“I feel like we’re at a point where we’re eager to progress, and I believe we are on the cusp of great things. There are plenty of reasons to be upbeat, and our future looks promising.”

“We’ve got this fantastic title sponsor in MoneyGram. They have revolutionized the team’s dynamics. I believe this puts us in a powerful position to focus and strive to return to our desired level,” he added.

Haas’s team principal, Guenther Steiner, further revealed that ongoing negotiations with additional sponsors were aimed at making the team more self-reliant. The allure of F1’s effective marketing was driving strong interest, he said.

However, he cautioned that expanding the sponsorship lineup would be a gradual process. Potential sponsors must thoroughly evaluate all the details before sealing a deal.

“A significant level of interest exists in sponsorship opportunities, and we’re engaging with multiple parties at this time,” he mentioned.

“There’s a noticeable buzz, evident during race weekends with the abundant advertising at the racetrack, and the like.”

“We are engaged in various dialogues. Typical sponsorship talks involve a thorough examination of the facts. Sponsors are methodical and not rushing to sign for next year. Yet, the ongoing discussions are promising,” Steiner concluded.

Photo by: Steven Tee / F1 Flow Images

Related Reading:

  • How MoneyGram Provides a Significant Lift for the Haas F1 Team

Frequently Asked Questions (FAQs) about MoneyGram

Who became the new title sponsor for Haas F1 in the 2023 season?

MoneyGram, a global corporation specializing in money transfers, became the title sponsor for Haas F1 for the 2023 season and beyond, following a multi-year contract agreement.

What was Haas F1’s previous title sponsorship arrangement?

Haas F1’s previous title sponsorship was with Uralkali, a Russian chemical company. The agreement was terminated ahead of the 2022 season in response to the outbreak of the Russo-Ukrainian war.

How did Kevin Magnussen react to the new deal with MoneyGram?

Kevin Magnussen expressed optimism and excitement about the MoneyGram deal, stating that it had changed the situation within the Haas team and infused optimism. He also felt the future looked promising and that the team was on the cusp of great things.

What did Haas’s team principal, Guenther Steiner, reveal about additional sponsors?

Guenther Steiner revealed that the team was in ongoing negotiations with additional sponsors to ensure the squad could be more self-reliant. He mentioned that there was strong interest, but also cautioned that expanding the sponsorship lineup would be a gradual process, as potential sponsors needed to evaluate all details before committing.

More about MoneyGram

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5 comments

TechGuru89 August 22, 2023 - 3:05 pm

MoneyGram stepping into F1 is a huge statement. Interestin to see how this partnership with Haas develops. future looks bright!

Reply
James42 August 22, 2023 - 8:09 pm

Man, this is great news for Haas F1! MoneyGram is a big deal, and I think this will push the team forward. can’t wait for next season.

Reply
RacerJoe August 22, 2023 - 11:24 pm

Haas needs to find its footing, good to see them getting a reliable sponsor. They’ve been struggling a lot in the recnt years, hope this turns things around.

Reply
Sarah_Loves_Racing August 23, 2023 - 3:55 am

Is it just me or does Haas always seems to be in a controvercy with sponsors? first Rich Energy now Uralkali… Let’s see how this one goes.

Reply
F1Fanatic August 23, 2023 - 11:04 am

Magnussen seems pretty pumped. hope they can finally be competitive again, They’ve had rough years.

Reply

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