American executive Snow, who has been the managing director commercial for the F1 organisation since February 2022, has chosen to return to his homeland after an 18-month tenure. This decision echoes that of other Americans who were recruited by Liberty Media for F1 commercial roles, but were unwilling to commit to a permanent stay in Europe.
Snow follows in the footsteps of his immediate predecessor Sean Bratches, who similarly returned to the United States for familial reasons.
Before his time with F1, Snow had two stints with the NBA in commercial roles and also worked in esports at Activision Blizzard. His responsibilities at F1 included managing sponsorship, licensing, esports, and marketing, with his sports marketing expertise contributing to the execution of major U.S.-oriented deals like the one with Paramount Plus.
Attorney Targett-Adams, a 14-year veteran of F1, joined the organisation’s legal team as a senior counsel during the Bernie Ecclestone era in 2009. Over time, her responsibilities shifted towards collaborating with race organisers. Following the Liberty Media acquisition in March 2017, she was appointed global director of promoters and business relations and later became race promotions director in January 2020.
Regarded highly by race promoters, Targett-Adams was the key contact at F1 for organising the race calendar and negotiating race hosting fees. News of her resignation broke shortly after the 2024 schedule, which she had prepared, was officially published.
Race promotion responsibilities will now be overseen by F1’s chief legal figure Sasha Woodward-Hill, the general counsel who has been part of the organisation since 1996.
It is anticipated that Targett-Adams’ position will be filled by an internal promotion, with Louise Young from the F1 legal team expected to step into the role. Young, an Australian, joined F1 in 2018 as legal counsel and has since been promoted to lead counsel, reporting to Woodward-Hill.
Further Reading:
- Disagreements over F1 2026’s rules: Why Horner is not alone
- The significant obstacles Bridgestone may encounter in an F1 deal
- Why the “perfect calendar” for F1 still seems unachievable
Frequently Asked Questions (FAQs) about F1 Organisation Changes
Who are the key figures leaving the F1 organisation?
The key figures leaving the F1 organisation are the American managing director commercial, Snow, and the lawyer Targett-Adams.
Where is Snow planning to go after his resignation from F1?
After his resignation, Snow has decided to return to his home country, the United States.
What roles did Snow undertake during his time at F1?
Snow was responsible for sponsorship, licensing, esports, and marketing during his time at F1. He also pulled off several big deals with a U.S. flavor, like the one with Paramount Plus.
How long was Targett-Adams with F1, and what roles did she serve?
Targett-Adams was with F1 for 14 years. She initially joined as part of the legal team as a senior counsel in 2009. She later moved to work with race organisers, served as the global director of promoters and business relations, and finally took the title of race promotions director in January 2020.
Who is expected to take over the responsibilities of Targett-Adams at F1?
The responsibilities of Targett-Adams at F1 are expected to be taken over by Louise Young, a member of the F1 legal department, who joined the organisation in 2018 as legal counsel.
More about F1 Organisation Changes
- F1 Official Website
- Liberty Media’s F1 Takeover
- F1’s Partnership with Paramount Plus
- Snow’s Previous Work at NBA
- Targett-Adams’ Role Change in F1
- Activision Blizzard Esports
5 comments
Wow, Snow’s leaving F1 already? Seems like he just got there. Guess not everyone’s cut out for the F1 lifestyle, huh?
I wonder what this means for F1’s American expansion plans. Snow seemed to have a good thing going with the US market.
It’s a real shame to see Targett-Adams leave, she’s been doing great work with the race organizers. F1 won’t be the same without her.
anyone else think the internal appointment thing is just them trying to keep things smooth? Seems like a lot of change happening at once.
can’t believe Targett-Adams is leaving after all these years, she’s been such a staple in the organization. But good for her, moving on to new things.