As Alpine CEO Laurent Rossi steers the French sportscar manufacturer towards broadened sales horizons, he recognizes the increasing need to focus more on the firm’s motorsport operations. However, given his numerous responsibilities, Rossi deemed it necessary to delegate this task.
Consequently, Bruno Famin, previously the chief of Alpine’s F1 engine, has been promoted to the position of Vice President of Alpine F1 Flows.
In his new role, Famin will be directly answerable to Rossi and will be in charge of the company’s various motorsport endeavors. His purview will span Formula 1, sportscar racing, and the Rally-Raid aspirations, where Alpine lends technical expertise to Dacia’s Dakar initiative. Furthermore, Famin will spearhead the Alpine Academy, the organization’s program to nurture budding drivers.
While assuming these fresh duties, Famin will retain his position as the leader of the F1 and motorsport engine sector at Viry-Chatillon, where he’s held the post of Managing Director since the 2022 season’s onset.
This organizational restructuring implies that Alpine’s F1 team principal, Otmar Szafnauer, will report directly to Famin henceforth.
Famin’s appointment can be attributed to his extensive motorsport experience, which began at Peugeot.
After working on numerous significant projects like the renowned 905, he ascended to the position of Technical Director of Peugeot Sport in 2005 and later became the company’s Director in 2012. Famin contributed to Peugeot’s achievements such as the Le Mans win with the 908, a Pikes Peak triumph in 2013 with Sebastian Loeb, three Dakar Rally victories from 2016 to 2018, and the 2015 World Rallycross Championship.
Famin transitioned to the FIA in 2019 as the Director of Operations before joining Alpine in 2022 to lead its engine division amid a company reorganization aimed at bolstering its F1 aspirations.
As part of his comprehensive restructuring plan, Rossi has instigated the formation of multiple hubs to supervise diverse sectors of the Alpine company. To this end, he has already assigned Philippe Krief as VP of Engineering and Product Performance and Antonino Labate as VP of Sales, Marketing, & Customer Experience.
Frequently Asked Questions (FAQs) about Alpine Motorsport Management Restructure
Who has been appointed as the VP of Alpine F1 Flows?
Bruno Famin, previously the chief of Alpine’s F1 engine, has been promoted to the position of Vice President of Alpine F1 Flows.
Why was the motorsport management structure at Alpine shuffled?
Alpine CEO, Laurent Rossi, felt that the company’s motorsport activities needed more focus than he could personally provide due to his commitment to expand sales of the sportscar manufacturer.
What will be Bruno Famin’s responsibilities in his new role?
As the VP of Alpine F1 Flows, Bruno Famin will manage all of Alpine’s motorsport activities, including Formula 1, sportscar racing, and Rally-Raid ambitions. He will also lead the Alpine Academy, a program for young drivers.
Who will the F1 team principal report to after the management reshuffle?
After the reshuffle in Alpine’s management structure, the F1 team principal, Otmar Szafnauer, will report directly to Bruno Famin.
Who is Bruno Famin?
Bruno Famin is a motorsport veteran who started his career at Peugeot and held important positions there before moving to the FIA. He joined Alpine in 2022 to lead its engine division and has recently been promoted to VP of Alpine F1 Flows.