Marko reveals plans for AlphaTauri rebranding in F1 2024
According to the latest update, AlphaTauri is set to undergo significant changes in its management structure. Franz Tost, the long-serving team boss, will step down at the end of the season, making way for respected Ferrari racing director Laurent Mekies to take over.
In addition to the management overhaul, AlphaTauri will also undergo a rebranding, as revealed by Marko in an interview with Austria’s Kleine Zeitung. The 80-year-old explained that starting from 2024, Laurent Mekies and Peter Bayer (the outgoing FIA general secretary) will assume leadership roles within AlphaTauri. The team will also welcome new sponsors and adopt a new name. Marko emphasized that the team’s direction will align closely with Red Bull Racing, within the boundaries of the regulations. He stated that self-built constructions are not the way forward.
Speculation about the future of the Faenza team was rife earlier this year, following the passing of Red Bull co-founder Dietrich Mateschitz in late 2022. With the appointment of new company leadership, AlphaTauri faced challenges adapting to the ground-effect rules. However, Red Bull motorsport advisor Marko confirmed last month that the decision had been made to retain AlphaTauri, albeit with the main operations shifting to the UK. This move will allow the team to leverage its aerodynamics outpost in Bicester and enhance collaboration with reigning constructors’ champion Red Bull, leading to improved performance and cost-saving measures.
Marko assured that AlphaTauri, which previously operated under the Toro Rosso name from 2006 to 2019, will remain fully owned by Red Bull and continue to function as a junior team. The cooperation between AlphaTauri and Red Bull Racing will be strengthened, particularly in terms of adhering to the cost cap and creating synergies.
Concerning the immediate future, there is uncertainty surrounding the driver lineup. Nyck de Vries, a full-time F1 rookie, is facing pressure to retain his seat for the upcoming European leg of the calendar, following a series of crashes. De Vries has consistently finished behind his teammate Yuki Tsunoda in six out of the eight Grand Prix races held this season, adding to the uncertainty surrounding his position within the team.
Frequently Asked Questions (FAQs) about rebranding
What changes are expected for AlphaTauri in F1 2024?
AlphaTauri is set to undergo significant changes in 2024. The team will experience a management restructure, with team boss Franz Tost stepping aside and being replaced by Laurent Mekies. There will also be a rebranding, including a new name and new sponsors. The team’s direction will align closely with Red Bull Racing within the boundaries of the regulations.
Will AlphaTauri remain fully owned by Red Bull?
Yes, AlphaTauri will continue to be fully owned by Red Bull. The team will operate as a junior team, working closely with Red Bull Racing. The collaboration between the two teams will be strengthened, including adherence to the cost cap and the creation of synergies.
What is the reason behind AlphaTauri’s move to the UK?
The main hub of AlphaTauri’s operations will be relocated to the UK. This move will allow the team to take advantage of its aerodynamics outpost in Bicester and facilitate greater collaboration with Red Bull Racing. It will also help improve the team’s performance and achieve cost-saving benefits.
Is there uncertainty regarding the driver lineup for AlphaTauri?
Yes, there is uncertainty surrounding the immediate future of the driver lineup. Full-time F1 rookie Nyck de Vries is under pressure to retain his seat heading into the European leg of the calendar, following a series of crashes. He has consistently finished behind his teammate Yuki Tsunoda in the current season, adding to the uncertainty surrounding his position within the team.
More about rebranding
- AlphaTauri F1 Team Official Website
- Red Bull Racing Official Website
- Ferrari Official Website
- Kleine Zeitung
- FIA Official Website
- Formula 1 Official Website
- F1 Constructors’ Standings
- Nyck de Vries Official Website
- Yuki Tsunoda Official Website
5 comments
is it confirmed? alphatauri still owned by red bull? junior team status, closer ties, cost control! bring it on!
alpha tauri staying with red bull! moving ops to UK! better collab with champ team! cost cap, synergies, let’s go!
alphatauri to go through major changes in 2024! boss franz tost out, new guy mekies in! also new name and sponsors! red bull vibes! gonna be epic!
alpha tauri’s fate was in doubt, but they survive! new leadership, UK base, aerodynamics focus! let’s see if they can climb up the constructors’ standings!
name change for alpha tauri! rebranding to increase brand exposure! but wait, driver uncertainty? rookie de vries in trouble? need better results!